WHY YOU SHOULD CHOOSE ME FOR YOUR NEXT PROFESSIONAL DEVELOPMENT FUNCTION
You invest in your people’s professional and personal growth. I help turn that investment into lasting impact through speaking experiences that inspire action.
My talks span topics such as personal branding, public speaking, and leadership communication, as well as marketing topics like brand storytelling, content creation, social media strategy, and more.
ABOUT MICHELLE ALEXANDER
📍 Calgary, AB | Virtual
Michelle Alexander is a senior marketing professional, speaker, and creative force whose purpose in life is to spark creativity and connection.
With over 15 years of leadership and marketing experience across industries including healthcare, sports, and senior living, Michelle has built a career helping people and brands tell stories that move others to act. Public speaking energizes her, and her sessions are known for being fun, motivating, and refreshingly actionable.
She has spoken at some of North America’s most recognized industry events, including Canada’s largest marketing conference, multiple national conferences in the eye care and senior living industries, company-wide retreats, Think Tanks, leadership summits, and more.
As the founder of Lead with Spark, Michelle creates speaking experiences that help people grow at work and beyond. She also founded MishiMoooDesigns, a digital art brand inspired by everyone’s favourite junk foods.
Outside of work, Michelle is a proud boy mom to two energetic sons, loves playing all sports, and has escaped dozens of escape rooms across North America.
Fun facts:
• Dislikes raisins
• Started a YYC fort-building challenge
• Made her own cactus Christmas tree
Whether she’s creating art, developing a new presentation, or standing on stage (in a cute outfit, of course), Michelle is happiest when she’s inspiring others to find their spark.
AVAILABLE TRAINING OR WORKSHOP TOPICS
All sessions available as keynotes, presentations, workshops, or virtual experiences. Customized to fit your vibe!
BUILD A PERSONAL BRAND THAT SHINES
Every one of us already has a personal brand. The question is whether you’re shaping it intentionally or letting it happen by chance.
In this session, Michelle Alexander breaks down what personal branding really means (hint: it’s not just posting on LinkedIn) and how to build a reputation in a strategic and authentic way.
Michelle brings warmth and relatable real-world examples that make personal branding feel approachable for everyone, whether you’re leading a team, growing your career, or just figuring out where to start.
Key takeaways:
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Understand what personal branding really is (and what it isn’t)
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Identify and communicate what you want to be known for
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Build visibility with confidence and intention
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Apply simple, actionable strategies to strengthen your brand at work and beyond
Format:
Keynote, presentation, or workshop
Perfect for:
Teams, emerging leaders, and professionals
MASTER BRAND STORYTELLING & CONTENT CREATION
Storytelling is one of the most powerful ways to build trust, yet most brands struggle to create content that truly connects. In this session, Michelle Alexander breaks down what meaningful brand storytelling looks like and how to create content that makes people stop, care, and take action.
Michelle shares practical marketing insights and real examples that make storytelling feel accessible, especially for teams who feel short on time, unsure what to post, or don't know where to start. This session delivers simple strategies that make content creation feel less overwhelming and far more impactful.
Key takeaways:
• Understand why storytelling drives stronger brand awareness and trust
• Learn how to create content that resonates with today’s informed customer
• Overcome common content challenges around time, ideas, and confidence
Format:
Keynote, presentation, or workshop
Perfect for:
Marketing teams, small business owners, and professionals
MIC ON: COMMUNICATION HACKS THAT BUILD CREDIBILITY & INFLUENCE
Everyday language habits have more power than we realize. The way we speak can reinforce our credibility or quietly undermine it. In this session, Michelle Alexander shares simple, practical communication hacks that help you sound more confident, command attention, and get your ideas heard. These tools are fast, effective, and easy to use in real conversations.
Participants will learn how to communicate with clarity and authority, whether they are presenting to a room, contributing in a meeting, or simply chatting with peers.
Key takeaways:
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Spot and replace common language habits that weaken your message
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Use simple communication tools to sound more confident and credible
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Learn ways to speak up and get your ideas heard
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Leave with ready-to-use strategies you can apply immediately
Format:
Keynote, presentation, or workshop
Perfect for:
Teams, emerging leaders, and professionals
MORE TOPICS YOU CAN BOOK
Along with my flagship sessions, I offer a range of talks designed to help people grow, communicate with confidence, and show up at their best.
If you are interested in any of the professional development topics below, or if there is something you are looking for that you do not see here, just reach out. I am happy to customize a session for your team or event.
People and Leadership Talks:
• Public Speaking Without the Panic
• How to Interview Like a Pro and Build an All-Star Team
• Building Everyday Confidence
• Get Unstuck and Get Creative
Marketing and Brand Talks:
• Mastering Social Media
• Strategies to Fill Your Social Calendar
• The Truth About Branding
